STATEMENT
Pike Creek Coffee Roasters believes that good coffee should accompany every adventure. Currently, their branding and presence doesn’t display this value. By working with the mission statement “we believe coffee – good coffee – should accompany every adventure.” I will reimagine the current brand to more accurately express their vision.
To incentivise people to go on and share their adventures, while also taking Pike Creek coffee alone with them, I am creating a Traveler Perk system for the new Pike Creek cafe. This will consist of a featuring wall within the cafe and perks gift box.
CATAGORY
Branding
Experience Design
TRAVELER RANKING PERK SYSTEM
On the Traveler wall up in the Pike Creek shop, located in Delaware, hands several screens for coffee lovers to submit their adventures.
HOW IT WORKS
Take a video in a new state, with Pike Creek Coffee, and share it with us! Send the video through the Pike Creek app and we will showcase it on our Adventure Wall (in shop). Earn rewards each rank you move up. You receive a kit in the mail once you reach a rank with gifts such as:
Logo patch, bag of coffee, rewards card.
