UX / UI · Branding · Advertising
Spotify
Brief
AIGA New Bloods
Role
Creative Director, Designer, Copy Writer
Music is personal.
How can Spotify make the listening experience a social experience by enabling people to share the audio that means the most to them? How can they help listeners build a deeper connection with friends and artists?
Create a feature within Spotify that helps people easily share their content and get people talking about it on their social feeds.
How can Spotify make the listening experience a social experience by enabling people to share the audio that means the most to them? How can they help listeners build a deeper connection with friends and artists?
Create a feature within Spotify that helps people easily share their content and get people talking about it on their social feeds.
Problem
Lack of sharing and interactions within the platform makes it difficult to establish an identity and interact with your friends and fans within the platform itself.
Solution
Users can now establish an identity on Spotify and not only make connections and share with each other, but discover and connect with others around the world.
Target Audience
Social Trendsetters
The person who has the perfect playlist for every situation, built by exploring music on Spotify and saving their favorites.
Master Curators
Passionate music collectors who love discovering new music and carefully crafting playlists to showcase their deep knowledge of music.
The person who has the perfect playlist for every situation, built by exploring music on Spotify and saving their favorites.
Master Curators
Passionate music collectors who love discovering new music and carefully crafting playlists to showcase their deep knowledge of music.
Insights
Sixty-Eight percent of social media users desire to share their experiences to give others a better sense of who they are and what they care about. And 78% of people desire to share to stay connected.
