PRINCESS CRUISE LINES
Creative Director: Anjelica McClellan, Jay Sands
Designers: MaryBeth O'Hanlon, Dillan Powell, Jose Mestre
Princess Casino approached us for a branding refresh that evolved into a comprehensive partnership spanning brand identity, email creative, direct mail campaigns, and digital expansion. We developed a modernized brand that balances sophistication with excitement while maintaining alignment with the Princess brand family. The project's success led to natural expansion across all customer touch points, transforming a single branding initiative into an ongoing strategic partnership that drives customer engagement and brand recognition across traditional and digital channels.
BRANDING
CRM
PRINT
