UX / UI · Branding · End to End
Princess Cruise Lines
Role
UI Designer
Princess Casino approached us for a branding refresh that evolved into a comprehensive partnership spanning brand identity, email creative, direct mail campaigns, and digital expansion. We developed a modernized brand that balances sophistication with excitement while maintaining alignment with the Princess brand family. The project's success led to natural expansion across all customer touch points, transforming a single branding initiative into an ongoing strategic partnership that drives customer engagement and brand recognition across traditional and digital channels.
Where We Landed
Where We Started
Branding Updates
