UX / UI · Branding · Concept Design
OAK
Role
Creative Director, Designer, Copy Writer
One of a kind.
OAK is an online distribution and gaming platform for board games and card games. OAK gives users the ability to choose their favorite games and customize them.
Each customized game comes in the OAK packaging, that then reveals the personalized game and is accompanied by a scannable code that gives you the ability to share your personalized game with your family and friends who are not physically present.
Each customized game comes in the OAK packaging, that then reveals the personalized game and is accompanied by a scannable code that gives you the ability to share your personalized game with your family and friends who are not physically present.
Problem
Families create traditions in all areas of life, for some it is food and for others, games.
These family games can become very precious to everyone involved, as it is a way they have bonded with each other and created memories. In most cases, these games are generic, there is no personalization which leads to games being forgotten and left in the back of the cabinet.
These family games can become very precious to everyone involved, as it is a way they have bonded with each other and created memories. In most cases, these games are generic, there is no personalization which leads to games being forgotten and left in the back of the cabinet.
Solution
A platform that gives users the ability to find games and customize them down to the name on the box. Giving families the chance to create traditions and bond over a game that is truly their own and will never be forgotten.
Creating a more personal experience for each family.
Creating a more personal experience for each family.
WALKTHROUGH
OAK PACKAGING
CUSTOMIZED GAME: CLUE
Research
Visionaire 21
Deck of Cards: House of Diamonds I was drawn in by this deck of cards by Visionaire. Several different artists had a hand in the creation of this deck. Each card is different and represents a different designer. All together they create one deck of cards.
This showcases individuality and creates a personalized experience.
Deck of Cards: House of Diamonds I was drawn in by this deck of cards by Visionaire. Several different artists had a hand in the creation of this deck. Each card is different and represents a different designer. All together they create one deck of cards.
This showcases individuality and creates a personalized experience.
